Atari 2600: Care Bears (Prototype)
The game concept in Care Bears revolves around grabbing the "Tummy Icon" from each of the Care Bears as they slowly fell down the screen. Once all the icons were collected the player would have to arrange them in a certain order before time ran out. Although this may sound rather easy, one has to keep in mind that the game was geared toward young children, so things had to be kept simplistic.
Identifier atari_2600_care_bears_1983_parker_brothers_laura_nikolich_prototypeMediatype softwareScanner Internet Archive Python library 0.4.8Publicdate 2013-12-25 10:31:57Addeddate 2013-12-25 10:31:57Emulator a2600Emulator_ext binBackup_location ia905801_29
Care Bears made it to the beta testing stage before the marketing department decided to stop work on the game citing that the market for childrens' games was diminishing, and the gameplay was too dull. Therefore it was decided that all further development on the game was to be stopped, and Care Bears was quietly killed (figuratively, not literally). According to Laura, part of the reason Care Bears was killed off was that the marketing department really didn't know what they wanted. The Care Bears product line was aimed at the 8 and under age group, but marketing wanted a more action oriented game designed for older kids. Marketing being out of touch with the real world was a common theme in the 80's game industry, and is partially blamed for the death of some of the biggest game companies such as Atari.